Market
Insights

PATENTS

FORMULATION CONCEPTS

Improved Bowel Regularity with Actazin®

Made from NZ whole green kiwifruit, Actazin® is clinically proven to provide gentle, safe, effective relief from occasional constipation.

36%

of consumers say they suffer from constipation at least some of the time

Up to 40%

of people over 65 years of age report constipation as a problem

Daily consumption of a low dose of 600 mg of Actazin led to significantly softer stool in constipated people.
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Kiwifruit fibre has a unique ability to swell and retain water, contributing to its fecal bulking capacity.

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Actazin® and fresh green kiwifruit have been the subject of numerous clinical studies investigating their unique ability to improve digestive health outcomes.
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Market Insights

Consumers recognize the link between their digestive health and their overall wellness, but are not satisfied with their digestive health.​

  • 51% of consumers are not satisfied with their current digestive health
  • 68% of consumers recognise the link between digestive health and overall health
  • 66% of consumers recognise the link between digestive health and immune health
  • 64% of consumers recognise the link between digestive health and emotional wellbeing

Actazin®
is clinically proven to support digestive health.

Improves Bowel Regulatory
Increases stool frequency and improves stool form

Enhances Protein Digestion
Contains actinidin, a kiwifruit-unique proteolytic enzyme

Gentle, Comforting Digestive Health Support
Slow fermentation of kiwifruit dietary fibre (pectin) and improved digestion reduces bloating, gas, and discomfort

Low Dose (600 MG)
Only 600 mg is required to support digestive health

What health concerns do consumers have:

  • 30% of consumers that are interested in improving their digestive health are so because they experience constant discomfort.
  • Consumers feel they do not have regular bowel movements and suffer from digestive discomfort and 40% want to address gas, bloating, abdominal pain and constipation.
Brands that trust us
0%

Global consumers turn to fruit and vegetables to help boost their digestive health.
2024

Kiwifruit More Satisfactory than Psyllium or Prunes

A clinical study (Chey et al 2020) comparing kiwifruit to psyllium and prunes for constipation found that kiwifruit was the preferred treatment option as it helped to relieve constipation, improve stool consistency, and reduce straining and bloating.

Overall, kiwifruit performs better than prunes in promoting digestive health.

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Market Acceptance Testing results

Volunteers from the UK who regularly use protein supplements found that the consumption of Actazin reduced feelings of bloating / gas by up to 37%. Abdominal pain and reflux also improved by 34% and 29%, respectively.

formulation concept

Opportunity to Formulate with Actazin®

Beyond an ingredient

Why Actazin® is your best choice?

Backed by science at low dose 600mg

Market Acceptance Testing Platform

FODMAP Friendly ​

Long Shelf-life (36 months)

Feel results in as little as 1 day

How Actazin® works?

Actazin® Mode of Action
The bioactive components in Actazin support healthy gut motility through the provision of multiple bioactives and affecting three major physiological processes:

  • Mucus production

  • Control of inflammation

  • Faecal bulking

Actazin® – green kiwifruit powder for improved gut motility and bloating relief

Test your finished products before

COMMERCIALIZING IT!

You can use our exclusive Market Acceptance Testing Platform with your target audience to check for effectiveness and gather feedback/ reviews of your product before it goes ‘live’.

Customer Reviews

The biggest thing I noticed was the flatulence was a lot less and I didn’t get afternoon bloating.

Actazin adds bulk to your stool and therefore your digestion feels better.

I loved taking this product. It really improved my gassiness and burping frequency i.e. lowered both.

It All Starts With an email!

For any kind of queries, Please contact us

+64 9 520 0831

Level 1, 272 Parnell Road, Parnell, Auckland 1052, New Zealand

info@anagenix.com

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